This time, the carmaker is replacing a faulty accelerator pedal and sensor that may cause sudden increase in speed and engine RPM. NCAP is an independent body that is focused on ensuring vehicle safety across commercial vehicles. Hyundai Eon, Maruti Suzuki's Celerio and Mahindra Scorpio also failed the crash tests. As a regular BSCB reader you will be very familiar with this decade-long success story. I do believe that in a market that bought 45 million SUVs in just 5 years there is room for one of the global best-sellers in the segment, the Duster. Sorry, your blog cannot share posts by email. We have many times seen the same car sold internationally perform poor in India in terms of safety due to lack of appropriate rules and less awareness. Might even Renault outsells them. And also that in any case, the Duster did not fit the sophisticated image that Renault wanted to portray in China. Renault has published a teaser image showcasing the Kwid’s AMT controller knob. But from that figure the brand’s imports then thawed to just a trickle: a mere 24 Renaults were imported in China over the first quarter of 2020, despite an aggressive marketing campaign in 2017-2018 supporting the Espace. The South Africa-spec Renault Kwid has received a 2-star rating, making it safer than the model currently available in India. and small sedans like Logan and The Japanese automaker later requested NCAP to test a vehicle which had double airbags, which resulted in the agency granting it a three-star rating for adult occupancy protection. Thanks Blaž! One thing I’d like to mention is related to your suggestion to import Duster on this market. Post was not sent - check your email addresses! The Kwid’s AOP score of 7.78 out of 17 is almost close to the Seltos’ 8.02 rating. A much needed Duster L 7-seater variant Five popular passenger vehicle models in India -- Maruti's Celerio and Eeco, Renault Kwid, Mahindra Scorpio and Hyundai Eon -- have failed crash tests by vehicle safety group Global NCAP with 'zero star' ratings. The New Kwid becomes more modern and assertive; the new front fascia exudes a sense of aggression which is nowhere to be found amongst its competition. Have demand for small diesels ( atleast in India). Hey Matt! And that is precisely why it would have been a smash hit in China where the unabatted search for the best possible deal is a national sport and source of great pride. I am not suggesting to import the Duster to China but to produce it locally. Subscribe News . The newly launched hatchback from Renault is available in eight variants and two engine options – 0.8-litres and 1.0-litre. This is where our Team or Renault Service Centre technicians step in! However this region is already saturated with private vehicles, having reached a sales plateau and hampered with licence plate restrictions at the time of Renault’s arrival. Renault is going through tough times in India. It would have been a much cheaper exercise than trying to establish it in the ultra-competitive eastern seabord markets. Honda Mobilio's ratings were along similar lines, with its basic version scoring a zero. Chinese demand for the Renault Duster already exists. This … We’ll discuss . Only 4 years after its launch as a local producer and although the Renault Group remains present in China with Jinbei LCVs, the Renault brand is headed towards complete withdrawal from the world’s largest auto market. A factory with an annual capacity of 150.000 units was built in Wuhan in the Hubei province and Carlos Ghosn set the sales target at 500.000 annual units by 2022. Knowing that you need to maintain your car is all very good and well but in order to reap the rewards of Renault KWID maintenance, we need to know the how. Similarly, Hatchback is a huge strength of renault and a huge contributor of its sales but China hates them. Barely 20 years ago, there were almost no private cars on the roads, even those of megacities such as Beijing, Shanghai or Guangzhou. It has scored a 0 star safety rating. How much has brand visibility impacted their results in this market? Guess Renault’s mindmap when they worked on the brand’s (re-)start in China wasn’t complete. A respected image combined with value-for-money vehicles is the blockbuster recipe behind the global, decade-long success of the Group’s Entry lineup under the Renault badge. I am from India so that is what I can talk about. As the 2011 French ad touted (above), the Duster is “shockingly accessible” and in China that means Renault can fight with such blockbusters as the Haval H6 and Geely Boyue with similar pricing. Renault instead messed this up in India by going more premium and European with Captur ( the same strategy they tried in China) but they were quick to correct it with price corrections and newer products like Triber which again became a huge hit as it gave buyers value for money ( very important in India ) but not a cheap imagine unlike what Datsun tried and failed. Private video reviews of Renault Kwid & official video ads of Kwid. The Renault Koleos I was popular in China as an imported vehicle. Check your tyres. Using Formula 1 as a launching platform wasn’t necessarily a bad idea: it helped give credibility to the brand in India. However, in 2015 when the Renault Kwid was launched, it was quite a new brand. Infact, newer entry level cars do not form much part of car landscape in urban areas, older ones remain in use but most new cars belong to higher price range.You can easily spot equal number of Hyundais in cities as Marutis and good amounts of fords,Hondas or VWs but in villages or smaller towns maruti makes a huge comeback along with Mahindra UVs. So what would have been a realistic and workable model for Renault in order to succeed in China? The first generation Koleos, imported into China over the first half of the 2010s, was especially successful in the less developed central and western regions of the country. 5 tips to help you properly maintain your Renault KWID. And then again nothing stops them from importing Koleos and Talisman from Korea like they did before if there was demand for something more upmarket. After releasing both the Koleos and Kadjar in 2016, Renault did not launch a single new locally-produced nameplate over the following 3 years, waiting until Q4 2019 to kick start both the Captur 2 and City K-ZE, even though the latter is based on the Indian Kwid from 2015. Renault may have issued yet another silent recall of the Kwid. In this context, why not build on existing success and brand recognition and focus on these regions to develop the brand? Strategy: Will the European new car market ever grow again? Apart from the Duster, which was launched way back in 2012, Renault has failed to produce a hit car in India. What was risky for Renault’s brand image was to try and pretend to be a sophisticated brand whereas it really isn’t. Maruti sells Ertiga small MPV which is again difficult to beat so Lodgy was left as nobody’s choice. Corporate Renault jet will pick you up wherever you wish (Ghosn paraphernalia still on board). As an example, during a visit to the capital of the westernmost province of Xinjiang, Ürümqi, in April 2014, I spotted a dozen Koleos in just a few hours, by far the highest rate of any city I had visited in China so far. As you mentioned earlier in your article however, I wholehearted agree that in such a crowded and competitive market, if you have good products but poor results like all French brands do, then it must be a market analysis problem. This means the brand won’t be able to rely on a sustained flow of imports to survive in China. I agree it could have been helpful to launch the brand, and your analysis of mid-tier cities is very interesting. Granted, hindsight is 20/20. I remember when Renault launched Duster in India, there was no competition for it, Renault pratically created a segment and the car became a huge hit with people. I think China was full because of large number of domestic brands and while India back then seemed to have space but majority of market was and is still controlled by just 2 brands. China buys sedans ,the top selling car there is the Toyota Corolla / Levin twins. As far as lodgy is concerned, it was doomed to fail as people blindly buy Toyota Innova when it comes to MPVs, it has got space, comfort, features and toyota reliability. When it comes to buying a European mass market car in India, Volkswagen and Skoda are the go to brands for almost everyone and Renault probably knew this already and that is why it launched products like Kwid and Triber and is developing a Hyundai Venue competetior and a Maruti Dzire Competetior and not playing against Octavia or a Kodiaq. The recently revealed Renault KWID may look look like Chevrolet Trax or a Fiat 500X-sized vehicle in photos, ... has failed. For Renault, orchestrating a feasible China strategy led to Matt’s well phrased conclusion: ‘Wanting to play on all fronts, Renault found itself marred with a series of desired positions WITHOUT ultimately anchoring any”. Nice article, lots of great elements there, thank you. Duster is One of the Popular cars of the Renault in india. One of the biggest plus points of the new Renault Kwid Climber is its optional automatic or AMT (automated manual transmission) gearbox. What do you think ? Reasonable price, decent quality, just fair cars. For example, Hyundai and Kia were able to sidestep the poor reliability shackle that has delayed their development in Europe and the US at the start of the 2000s. Priced at a premium of Rs 30,000 over the manual version, the KWID Climber AMT makes for an excellent city car. NCAP refers to the Global National Car Assessment Programme, which is based out of the United Kingdom. This way, all car brands launching here start from a blank sheet, and can craft themselves an image devoid of any historical baggage. As far as VW and skoda are conerned, they are not considered exactly premium but yes they fall into more superior end of mass market automakers because of their very distinct ‘german car feel’. Customers in India are quite concerned about reliability, after sales service, maintenance cost, etc. Read below to find out more about why should you buy the new Renault Kwid. Sorry for a very late reply. An obvious launch target market would have been women living in the less urbanised regions of China, namely Tier 3 and 4 cities. By building on the luxury associated with French products, all the while offering reliable, robust and good value vehicles. Robustness as both a reputation and a car design language in turn becomes very sexy in the coveted big cities of the Chinese East, especially with young and trendy women already converted to French luxury. Honda's Mobilio also fared poorly in the crash tests, scoring a zero in terms of adult occupant protection. Renault is currently a decade old brand in India now. You can’t sell cheaper than the Chinese in China, and with a starting price of around 110,000 yuan (14,000€), the Duster would be aimed at the all-time best-sellers in the SUV segment such as the Haval H6 which isn’t considered low-cost at all. The Renault Kwid received its mid-life facelift in 2019 with major design and styling updates giving it a more upmarket look. But despite attempts at pushing an elusive Megane RS, the truth is this high-tech, sporty angle was not reflected in the Kadjar-Koleos original product offering. The Renault Kwid is available in 5 variants such as Standard, RXE, RXL, RXT and Climber. On the other hand in China they were going premium with 2, to be hones, mediocre products. In a Chinese market absorbing hundreds of new models each year, this was suicidal. The brand could and should have banked on the clearly feminine image of French luxury that all Chinese women are obsessed with – a strategy that, by the way, could also lift DS from its Chinese abyss. He may argue that the truck driver could have spotted him and applied the brakes but the visibility of such heavy vehicles is extremely poor. – Any idea why the well received Lodgy tanked?? Renault Kwid hatch has once again failed to score any points in the crash tests conducted by ASEAN New New Car Assessment Program (NCAP). 4.73 lakh. It’s a no brainer. I was sceptical about Duster in China but now you have presented facts It might actually work. That’s what they did with Duster in India and what they are doing with Kwid and Triber now. Renault hasn't formally announced a recall and neither has the carmaker … It will likely launch in 2022, according to Renault. This is the classic case of what you rightly pointed out above that people associated renault as a decent brand which is not cheap but offers value for money. Even Maruti would not suceed in that sgement. And there are no valid reasons why this recipe should fail in China. First-in-segment and yet another element of the Kwid inspired from … George V Paris okee? For starters, Renault doesn’t seem to have invested in much sound-deadening … Today Maruti and Hyundai alone have 70% market share with Kia, Mahindra, Tata, Toyota, Honda having around 5% each ( give or take some) and you are looking at a market with only 7 brands have 95% share which makes it very difficult for a new player, still renault played very well as you pointed out on its strength of providing fair cars for a good price. Honda's Mobilio also fared poorly in the … 6.22 lakh (ex-showroom). Reviews . The Kwid AMT offers a standard 'brake hold' feature when the car is at a standstill and in 'Drive'. Given the choice between a European and a Chinese brand for the same price, a lot of Chinese buyers would still opt for the European one, especially in Tier 3 and 4 cities. The avenue I’m suggesting requires a major partner that the Group completely bypassed in this market: Dacia. I’m also not suggesting it should sell “cheaper” cars. And although the carmaker focused its initial efforts on the then-buoyant SUV segment, it was caught off guard when sales began to falter in mid-2018, having no sedan to fall back on. Maruti alto has been Indian bestseller ( except last year ) but you will be hard pressed to see a newly registered Alto in most major cities while smaller towns are filled with them being used as both private cars and even taxi. The Line: Saudi Arabia unveils city with no roads, cars, Pakistan's top court approves singer's plea against Ali Zafar, WhatsApp group invite links, user profiles accessible via Google search, Centre will sponsor vaccination of healthcare, frontline workers: PM Modi, Renault Kwid, Honda Mobilio fail NCAP crash tests, Renault India counters poor safety scores. Coincidence: I happen to have De Meo’s provisional itinerary, There’s a slot in 3rd week of August. The Renault Kwid driver misjudged the space and showed his impatient behaviour by squeezing into space. Road Tests Driving Impressions Buying Used Cars. Dealers have also started accepting booking amounts to the tune of Rs. I wrote a first version of this article in French for the professional website Autoactu.com. French automaker Renault's popular car in India, Renault Kwid failed crash tests that were conducted by NCAP. New Models Industry News Rumours Speed Tech. Test Drive: Is the Kia Seltos worth all the hype? 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